The Association of Serviced Apartment Providers (ASAP), the largest trade body representing the serviced apartment sector, is very excited to announce its first overseas chapter as it formalises a new partnership in the Netherlands with the launch of ASAPNL in Amsterdam on 19 October.
Under the new partnership, the members of the Dutch chapter will participate in the core programme of activity undertaken by the ASAP.
James Foice, CEO of the ASAP comments:
‘The Netherlands is rapidly emerging as a very strong growth centre for the serviced apartment sector with Amsterdam at the forefront of new developments and there has been so much interest in the work of the ASAP from key operators in The Netherlands that we have decided that the best way forward is for us to formalise our partnership by establishing an overseas chapter of our Association in Holland. I am particularly delighted that our sector-leading global Quality Accreditation Programme – such a key differentiation for our sector – is proving to be the single most significant benefit we can offer to all the members of ASAPNL.”
Peter Heule, Chairman of ASAPNL and CEO of Short Stay Group, adds:
“It is great to see how the serviced apartment sector has evolved over the past few years. I have seen first-hand some exciting developments across Europe and as a result, The Netherlands has become the first overseas chapter of the ASAP. We aspire to be at the forefront of these developments and become a global business hub. To achieve one collaboration across Europe, it is key to bring together serviced apartment providers who share information so that we can learn from each other, set equal standards and share best practices across the board.”
James Foice continues:
“I hope this will be the first of many overseas chapters for our Association as the serviced apartment sector continues to expand rapidly across the world.”
The new partnership will be formally launched at a special event in Amsterdam at The Heineken Experience on Thursday 19 October when James Foice and Peter Heule will welcome all the members of the new Dutch chapter and the Dutch operators will also have an opportunity to meet a number of ASAP’s UK members who will travel to Holland to celebrate the launch of ASAP’s first overseas chapter.
ASAP: The Association of Serviced Apartment Providers is not-for-profit trade body dedicated exclusively to the serviced apartment industry. The 190 members own and operate over 100,000 properties globally. The membership also includes 15 serviced apartment agencies committed to supporting and growing the sector.
The ASAPNL chapter currently represents over 1,200 serviced apartments; members include Corporate Housing Factory, CityDen, Short Stay Group, Htel Serviced Apartments, Your Amsterdam Housing and Yays Concierged Boutique Apartments. The Dutch market is growing rapidly and is expected to reach 2,000 serviced apartments by 2018.