Serviced apartment industry in the Netherlands
The Association of Serviced Apartment Providers (ASAP) is the largest trade body representing the global serviced apartment sector. The industry in the Netherlands is rapidly growing with Amsterdam at the forefront of developments, followed by Rotterdam, The Hague and other parts of the country.
Linked to this is the importance and added value of an association serving the interests of the Dutch serviced apartment operators. Therefore The ASAP decided to formalise the partnership by establishing an overseas ASAP chapter. ASAPNL was launched during the first networking event which took place on 19th October at Heineken Experience in Amsterdam and was dedicated to introducing the association and networking with like-minded professionals.
ASAPNL Launch event
More than 55 guests were welcomed at a cosy, yet characteristic, venue at the Heineken Experience. Amongst these guests were serviced apartment operators from Amsterdam, Rotterdam, The Hague, Utrecht and Eindhoven as well as UK members and the Board of The ASAP.
James Foice, CEO of The ASAP, shared interesting insights on the Association and the industry as a whole. James Foice comments: “It’s hugely exciting to see the incredible growth of our serviced apartment sector in the Netherlands and it’s therefore a perfect time for us to launch our first overseas chapter with ASAPNL. It was fantastic to welcome 55 operators to our launch event who are all very excited about the opportunity for the industry in the Netherlands to come together and be part of our global not-for-profit trade body for the serviced apartment sector. I am particularly delighted that there is such strong interest amongst Dutch operators in our sector-leading global Quality Accreditation Programme which is proving to be such a key differentiator for our sector globally. We very much look forward to building on this new partnership in the coming months with our Dutch colleagues under the chairmanship of Peter Heule.”
Afterwards, Yvon Remers from IN Amsterdam, formerly known as ExpatCenter Amsterdam, discussed the municipality’s efforts in welcoming, housing and helping international newcomers in Amsterdam. Yvon informed the attendees on key figures and expat profiles in Amsterdam. She elaborated on taking the focus from the inner City and looking to ‘the Amsterdam region’. “We aim at greater City marketing for the Amsterdam region as a living region.”
The event was moderated by Peter Heule, Chairman of ASAPNL & CEO of Short Stay Group, who finished the plenary part of the evening by defining serviced apartments and by asking the attendees to join forces to be able to be of influence within the hospitality industry and to share knowledge and best practices. Peter Heule comments: “I am delighted to see that there is so much interest in ASAPNL. The other board members, Jouke Baaima – Corporate Housing Factory, Sicco Behrens – Your Amsterdam Housing and Dirk-Jan van Eeuwen – Cityden Serviced Apartments, and I will do everything within our knowledge and power to lift the Dutch serviced apartment sector to a higher level.”